5 Excellent Reasons Why You Should Integrate Your Membership Site with an eCommerce Platform

Integrating your membership site with an eCommerce platform will increase your revenues significantly.

If you are not sure how, or if you are deliberating on whether or not to go along and integrate your membership site with an eCommerce platform, here are x excellent reasons why you should do it:

1. Sell unlimited products in one cart (i.e one checkout process)

No matter which eCommerce platform you choose, one of the greatest benefits of an eCommerce platform is that customers can add any number of products they want to their cart and pay for all of them by going through one checkout process only.

2. Sell large variety of products (Physical / downloadable / virtual / software etc.)

In addition to reason #1, integrating your membership site with an eCommerce platform is even more powerful than just having the option to sell multiple products in one cart, as with an eCommerce platform you can also sell ANY type of product along with the membership.

These products can be: Physical products, downloadable products, virtual products, software and any other type of product that can be sold via the eCommerce platform you are using.

Having the ability to sell other types of products will increase your sales significantly, as you can offer upsells for complementary products related to your membership site’s niche.

For example, if you manage a membership site for teaching piano lessons you can sell physical goods like branded shirts / hats etc., virtual products such a consulting calls, or downloadable products such as musical notes of popular songs.

3. Benefit from more accurate statistics about your members

eCommerce sites offer much more accurate statistics, statistics which you can analyze in order to increase your conversion rates, lower your abandon rates etc.

Examples of statistic information and reports you can get: 

  • Customers lifetime value
  • Most profitable products
  • Earnings over time / on specific dates / events etc.
  • Abandoned customers
  • Cancelled subscriptions
  • Number of completed sales
  • and a lot more

This information will help you come to more accurate conclusions on what you need to do to improve your conversion rates.

4. Get more integrations with important services

Popular eCommerce platforms usually offer a lot more integrations with important services such as payment gateways, autoresponders etc. than when using the integrations offered by the membership platform.

Having the option to choose from a bigger list of services will help you find the most suitable services to suit your membership site’s exact requirements and specifications.

From our experience with many of our customers, this is a highly important reason especially when deciding on the payment model you want and choosing the best payment gateway that will allow you to achieve it.

Sometimes the membership platform will offer a large variety of payment gateways integrations, but none of the integrations will suite your exact needs.

5. Empower your site with dozens of powerful extensions to increase your conversion rates

Big eCommerce platforms such as WooCommerce, Easy Digital Downloads etc. offer a large variety of extensions, many of these extensions’ purpose is to help improve your sales and CTR.

Example of some very effective extensions for generating more sales from the Easy Digital Downloads platform:

  • Sales recovery – Allows you to send emails to abandoned customers to encourage them to complete their purchase
  • Social discounts – Offer discounts for customers who share your product through their favorite social networks to get more exposure
  • Points and rewards – Encourage customer to purchase by getting points they can redeem in their next purchases

You can check the complete list of plugins we are using to manage our EDD-based store at HappyPlugins.com

Membership & eCommerce Platforms Integrations:

Our team at HappyPlugins.com has developed several membership & eCommerce platforms integration plugins for WooCommerce and Easy Digital Downloads with unique features and settings.

You are welcome to check them out and if you have any questions feel free to reply to this post or open a support ticket at: https://happyplugins.com/support

Wishlist Member:

Wishlist Member & WooCommerce

Wishlist Member & Easy Digital Downloads

MemberMouse:

MemberMouse & WooCommerce

Paid Memberships Pro: (Coming Soon)

Paid Memberships Pro & WooCommerce

MemberPress: (Coming Soon)

MemberPress & WooCommerce

 

4 Optional Error Page Designs Used by Popular Membership Sites

The error page is a very important part of every membership site as people who land on an error page clearly found your content interesting enough to click and try to enter it.

By designing your error page properly you can increase your conversion rates and your revenues tremendously.

We have gathered 5 different error page designs of 5 highly popular membership sites to give you some ideas on how you can design your error page.

Error Page Design#1: Sales Page (Wishlist Member)

Wishlist Member’s closed community – Wishlist Insider has created a sales page like error page which is basically the same as the main Wishlist Insider sales letter.

Error Page Design#1: Sales Page (Wishlist Member)

Designing your error page like a sales page can help increase your revenues tremendously, especially if you have already split tested several different sales pages and you know what design helps you sell your membership site better.

You can use a simple plugin (free) that will display your sales page inside your error page. The plugin is called Post Content Shortcodes and it will display your sales page by using a simple shortcode that looks like this: [ post-content id=X ]

All you need to do is replace the X with the sales page’s number (this is the page’s id that can be found inside the URL when you edit the page).

The great benefit of using this plugin is that every time you edit your main sales page, your error page will also display the most updated sales page automatically.

Error Page Design #2: Memberships Comparison Table (OptionAlpha.com)

OptionAlpha.com has chosen to display a complete comparison table of the two available memberships, in this case: free and paid.

Error Page Design #2: Memberships Comparison Table (OptionAlpha.com)

Comparison tables is an excellent way to explain the differences between the memberships and what the member will get when registering / upgrading in a very clear and visual way.

Error Page Design #3: Straight Forward Call to Action (Platform University)

The team at Platform University keep it simple and clean with a strict call to action error page:

Error Page Design #3: Straight Forward Call to Action (Platform University)

We see many membership sites’ owners that prefer to have a clean error page, some keep the original Wishlist Member plugin text (“The content you’re trying to view is for members only. Please register in order to access this content”) or they replace it with similar text.

An example of a clean error page can be found on Michael Hyatt’s Platform University website.

Error Page Design #4: Members Status Links (MembershipAcademy.com)

The Membership Academy guys has created a straight-forward error page with important registration links according to the member’s status – members who have not completed the registration process and members who have paused their membership.

Error Page Design #4: Members Status Links (MembershipAcademy.com)

To Sum It Up: 

There are endless error pages designs, you only need to find the right one that will convert best for your audience and will increase your sales.

The best way is to split test several different error pages until you reach your goal conversion rate.

7 Tactics to Preventing Members from Cancelling their Membership

Sites owners that manage subscription-based memberships deal with this question all the time…

How can I prevent members from cancelling their subscription to my membership site?

Finding the answer to that question will lead to a lot more revenues and higher retention rates.

All the tactics specified are actually great for both new and existing members:

Existing members who are considering to cancel their membership to make them stop and really think hard before they cancel if they can benefit from your membership site after all. Many people even subscribe to different membership sites, but don’t really engage with it, so it is also a great way to engage your existing members, if they do decide to keep their membership.

New potential members who are “sitting on the fence” and not sure whether they want to register. Closing the registration when you hit a certain limit, will make them take a decision faster.

Tactics to Preventing Members’ Cancellation

Here are 7 different tactics you can use to prevent members from cancelling their membership or, at least, making them re-think before they do:

1. Raise the membership’s price after a period of time

Raising the price of your membership after a specific period of time is an excellent way to make existing members re-think about the cancellation and moreover, it will encourage potential new members to register before the price goes up.

When to raise the price: You can announce “early birds” registration and raise the price after X number of days or when you hit a certain limit of members.

2. Close the registration / allow registration for limited time only

We have seen this tactic in many of our clients’ membership sites, which is to close the registration and open it several times a year only.

Also, announcing when will the next opening occur is also very beneficial – for example: “Registration will open on spring 2015 / April 2017 etc.

3. Offer special monthly bonuses

The trick here is not just to offer monthly bonuses, but to grant access to the bonuses only to members who were members in the same month the bonus was released, so, for example: a member who registered during January 2015 will not be able to access bonuses from December 2014 (and the months before).

4. Delete / archive content after specific time or date

Schedule posts to be deleted or archived after specific amount of time, so members know they will not be able to access specific contents in the future.

5. Drip your content

Deliver content to members by dripping it to them on a regular basis. This will not only prevent information overwhelm which may also cause members to cancel their membership, but also make them want to stay and consume future content (assuming they found the previous content useful). This can be done using Wishlist Content Scheduler plugin by Wishlist Products.

6. Send expiring members email notifications

If your membership includes an expiration date and members need to renew their membership in order to continue their membership / upgrade to a higher one then you should be able to notify them their membership is about to expire in order to increase their chances to renew it.